ALERT & Disc: A Smarter Approach to Crime Prevention in Norwich

Norwich’s thriving retail and business sector requires a robust approach to tackling crime, particularly in addressing persistent theft, anti-social behaviour (ASB), and repeat offenders. Recognising the need for a structured and proactive response, the ALERT Business Crime Reduction Partnership (BCRP), run by Norwich Business Improvement District, sought a technology-driven solution that would enable businesses to work together, share intelligence efficiently, and strengthen ties with law enforcement.
Seeking an innovative approach to crime prevention, ALERT integrated Disc into its crime reduction strategy, providing businesses with a dynamic platform for intelligence sharing, incident reporting, and real-time communication.
Since adopting Disc eight years ago, ALERT has successfully built a collaborative crime prevention network in Norwich, improving business security and fostering stronger relationships with Norfolk Constabulary.
The Impact
Disc has significantly improved crime prevention efforts within the ALERT partnership by:
- Displaying offender information clearly and intuitively: Businesses can easily access galleries of prolific offenders, including custody images and CCTV footage.
- Facilitating real-time intelligence sharing: Instant messaging allows businesses to communicate and support each other in responding to live incidents.
- Streamlining reporting and analytics: Disc’s KPI tracking tools allow ALERT to assess crime trends, offender activity, and user engagement with ease.
- Enhancing police collaboration: Norfolk Constabulary supports and encourages businesses to use Disc, integrating it into their retail crime strategy.
- Strengthening business relationships: The instant messaging function has enabled businesses to build stronger connections, providing a sense of support and community among retailers.
- Improving offender identification: The ability to cross-reference descriptions and images through Disc’s tools has led to quicker and more accurate identifications, aiding in detainment and crime prevention.
Real-World Success Stories
Disc’s instant messaging function has played a vital role in catching offenders and preventing further crimes.
Recently, a fashion retailer reported a theft of several polo shirts via Disc’s daytime economy chat. Although the store lacked CCTV, the offender’s basic description was logged in Disc. Later that same day, another business reviewed the description and used Disc’s ‘Find a Subject’ feature to confirm the suspect’s identity. The offender was swiftly detained by store loss prevention staff, with all stolen goods recovered and returned. Following subsequent offences, the Norwich Business Crime Forum voted to exclude the individual from all ALERT-member stores.
Police and Council Collaboration
Norfolk Constabulary has played a crucial role in Disc’s success within the ALERT partnership. Their active involvement has led to the development of a retail crime strategy that encourages businesses to report crimes through Disc. In the past 12 months, businesses have submitted 412 crime reports directly to the police via the platform.
The police’s ability to access real-time offender intelligence has helped them adopt a problem-solving approach to tackling retail crime, demonstrating how Disc strengthens law enforcement efforts and community safety.
Measuring Success with KPIs
ALERT takes full advantage of Disc’s KPI and analytics functions, using them to:
- Track the top offenders and identify emerging crime trends.
- Monitor changes in crime rates month-over-month and year-over-year.
- Export data to Power BI for deeper analysis and reporting.
- Assess engagement metrics to ensure businesses remain active in crime prevention efforts.
- Provide detailed reports to the board of management, offering clear insights into crime patterns, offender activity, and the effectiveness of crime prevention strategies.
Why Norwich ALERT Recommends Disc
For ALERT, Disc is an essential tool in maintaining a proactive business crime reduction network. Its ease of use, instant messaging, and data analytics empower businesses to take a collaborative and informed approach to crime prevention.
Michael Yates, ALERT Project Manager explains, “Disc is an essential tool within ALERT, helping to build a proactive community of businesses working together to combat business crime. With Disc, we can issue real-time alerts and provide businesses with a secure way to communicate. The platform has also strengthened our relationship with Norfolk Constabulary, reassuring businesses and giving them the confidence to report crimes clearly and effectively.”
As Disc continues to evolve, ALERT remains committed to maximising its benefits, ensuring that Norwich businesses remain connected, informed, and supported in the fight against crime.
Want to learn how Disc can support crime prevention in your area? Get in touch today.